Last Updated: 11 Nov 2024
Executive Summary
Harley-Davidson Inc. (HOG) is a leading manufacturer of motorcycles, with a market capitalization of $4.19 billion. The company's recent financial performance has been mixed, with revenue and earnings declining in the latest quarter. However, analysts remain optimistic about the company's long-term prospects, citing its strong brand recognition and loyal customer base. The stock is currently trading at $32.92, below its 52-week high of $43.74.
Company Overview
Harley-Davidson was founded in 1903 and is headquartered in Milwaukee, Wisconsin. The company manufactures and sells custom, cruiser, and touring motorcycles. Harley-Davidson also offers a range of accessories and apparel. The company's motorcycles are sold in over 100 countries worldwide.
Fundamental Analysis
Harley-Davidson's financial performance has been mixed in recent years. Revenue has declined in each of the past two years, and earnings have also declined. The company's profit margin has also been declining, from 12.1% in 2019 to 10.8% in 2023.
Despite the recent challenges, analysts remain optimistic about Harley-Davidson's long-term prospects. The company has a strong brand recognition and a loyal customer base. Harley-Davidson is also expanding its product line to include electric motorcycles, which is expected to be a growth market in the coming years.
Technical Analysis
The technical analysis of Harley-Davidson's stock price shows that the stock is currently in a downtrend. The stock has been trading below its 50-day and 200-day moving averages for the past several months. The stock's relative strength index (RSI) is also below 50, which indicates that the stock is oversold.
Short Term Outlook
The short-term outlook for Harley-Davidson's stock is mixed. The stock is currently in a downtrend and is trading below its moving averages. The RSI is also below 50, which indicates that the stock is oversold. However, the stock is approaching its 52-week low, which could provide support.
Long Term Outlook
The long-term outlook for Harley-Davidson's stock is positive. The company has a strong brand recognition and a loyal customer base. Harley-Davidson is also expanding its product line to include electric motorcycles, which is expected to be a growth market in the coming years.
Analyst Recommendations
Analysts have a mixed view on Harley-Davidson's stock. Four analysts have a strong buy rating on the stock, three have a buy rating, eight have a hold rating, and zero have a sell or strong sell rating. The average analyst target price is $38.38, which represents a potential upside of 16.6% from the current price.
